90-Day Social Growth Guarantee

1. Guarantee Overview & Scope

A. Eligible Plans

This 90-Day Growth Guarantee applies exclusively to:

• US & International: $44/month Pro Plan
• India: ₹399/month Pro Plan

Not eligible: Starter tier ($19/month or ₹99/month) or any trial/promotional pricing.

B. Eligible Platforms

Growth must be demonstrated on at least one of the following connected platforms:

• Instagram (Reels, Stories, Feed posts)
• YouTube Shorts (or YouTube long-form if your primary format)
• Threads (cross-posted content using Muse recommendations)
• TikTok (if connected via our API integrations)

Primary measurement: Instagram is the default measurement platform unless you specify otherwise at sign-up.

C. What the Guarantee Covers

Muse guarantees that if you:

1. Maintain an active Pro Plan for 90 consecutive days
2. Meet all execution and usage requirements (Section 2)
3. Publish at least 24 original videos using Muse-generated or Muse-recommended content
4. Experience zero growth in any of the defined metrics (Section 3)

Then: You are eligible for a refund of your Pro Plan subscription fees, minus non-refundable API and compute costs (Section 4).

D. What the Guarantee Does NOT Cover

This guarantee does not promise or guarantee:

• Specific follower counts or view benchmarks
• Viral performance or algorithmic placement
• Monetization status or revenue generation
• Protection from social platform policy changes or account actions
• Recovery from account suspensions or content removal
• Refunds due to your violation of platform terms or Muse's terms

2. Eligibility & Requirements

To qualify for the 90-Day Growth Guarantee refund, you must satisfy all of the following criteria:

A. Plan & Duration Requirements

2.1 Active Subscription:

• You must maintain an active, uninterrupted Pro Plan subscription for 90 consecutive calendar days from your initial sign-up date
• Pro Plan must be paid in full (not trial or partial); cancellations or downgrades void the guarantee
• If you cancel mid-period and then reactivate, the 90-day clock resets

2.2 Continuous Payment:

• All subscription renewal payments must process successfully; failed payments void eligibility
• If payment fails and is retried after the failure date, the 90-day period extends accordingly

B. Posting & Execution Requirements

2.3 Minimum Publishing Volume:

• Publish a minimum of two (2) original short-form video posts per week (minimum 24 published videos over the 90-day period)
• Videos must be published on your connected social platform (e.g., Instagram Reels)
• Count: Only original content you created or co-created counts; reposts, Stories, or Boomerangs do not count toward the 24-video minimum
• Timing: Videos must be published between Day 1 and Day 89 of your subscription period

2.4 Muse Product Usage & Implementation:

• Frame-by-Frame Audits: Each published video (or at least 80% of them) must have been analyzed through the Muse video analysis tool prior to publishing
  • “Prior to publishing” means the analysis was completed before the video was posted to your social platform
  • Analysis can occur 1 minute to 30 days before publishing
• Recommendation Implementation: You must actively implement at least 80% of Muse's core recommendations for your videos, including:
  • Visual hook positioning and timing (first 3-5 seconds)
  • Pacing and retention structure (based on frame-by-frame breakdown)
  • Generated scripts, hooks, or captions
  • Suggested thumbnail positioning or CTA placement
• Documentation: Screenshots or recordings of your Muse analysis results for at least 5 videos (required at time of refund claim)

2.5 Account Baseline Establishment:

• Your social media handle(s) must be connected to your Muse account on or before Day 1 of your subscription
• Muse captures your baseline metrics on Day 1 (followers, average reach, engagement rate, total impressions)
  • This establishes the official starting point for all growth measurements
  • Baseline cannot be reset mid-period
• Your account must remain connected throughout the 90-day period; disconnecting and reconnecting resets the baseline

C. Account Status Requirements

2.6 Account Health & Compliance:

To remain eligible, your accounts must:

• Remain in good standing with the social platform(s) (no suspensions, bans, or strikes)
• Comply with all platform community guidelines (no hate speech, misinformation, spam, or policy violations)
• Comply with Muse's Terms of Service (no artificial engagement manipulation, no bot usage, no platform ToS violations)
• Maintain at least minimal audience engagement (not abandoned; followers receiving content regularly)

If your account is suspended, banned, or restricted by the social platform, the guarantee is voided immediately.

3. Definition of “Zero Growth” & Measurement Methodology

A. Growth Metrics

Growth is measured by comparing your Day 90 account metrics against your Day 1 baseline metrics. The guarantee is non-refundable if your account achieves positive growth (>0%) in at least one of the following core metrics:

Guarantee Status:

• Met (Non-Refundable): If any one metric shows positive growth
• Not Met (Refund Eligible): If all five metrics show zero or negative growth

B. Measurement Methodology

3.1 Official Data Sources:

All measurements must come from official platform-provided analytics only:

• Instagram: Professional Dashboard / Creator Studio Insights (not third-party analytics tools)
• YouTube: YouTube Studio Analytics
• Threads: Threads Analytics (Pro/Creator accounts only)
• TikTok: TikTok Creator Center Analytics
• Third-party tools (Social Blade, HubSpot, etc.) are not accepted as proof

3.2 Time Window:

• Day 1 Baseline: Captured within the first 24 hours of your Pro Plan activation
• Day 90 Final Measurement: Captured on Day 90 at the same time as Day 1 baseline (±2 hours)
• Inclusive Period: Growth is calculated from start of Day 1 through end of Day 90 (90 calendar days total)

3.3 Calculation Method:

• Follower Count: Day 90 followers minus Day 1 followers
• Views/Impressions: Average per-video views on Day 90 divided by average per-video views on Day 1
• Reach: 30-day rolling reach metric on Day 90 vs. Day 1
• Engagement Rate: Calculated as (total engagements ÷ total impressions) × 100; compared Day 90 vs. Day 1
• Time Zone: All measurements use your account's local time zone as recorded by the platform

3.4 Data Quality Requirements:

• Screenshots or PDF exports must be unedited and timestamped by the official platform
• Data must clearly show the date, time, and metrics being reported
• If a metric is unavailable (e.g., new account with no prior data), we use the earliest available data point as baseline

C. No Growth Exception: What Counts as “Zero Growth”

You are eligible for a refund if and only if:

• All five metrics show zero or negative movement, AND
• At least 24 videos were published and analyzed using Muse, AND
• All other requirements in Section 2 were met

Example scenarios:

• ✅ Refund eligible: 0 new followers, -10% views, -5% reach, -1% engagement, -8% saves → All negative = refund approved
• ❌ Not refund eligible: 0 new followers, -10% views, +2% reach, -1% engagement, -8% saves → One metric positive = no refund
• ❌ Not refund eligible: 1 new follower, even if all other metrics negative → Follower count increased = no refund

4. API & Compute Cost Deduction

A. Why Costs Are Deducted

Running Muse's multimodal video analysis, frame-by-frame AI processing, and script generation incurs real, non-recoverable third-party costs:

• Google Gemini Vision API (per-frame analysis)
• Cloud compute resources (Render, Vercel, Supabase)
• Video transcription and audio processing
• Data aggregation APIs (social platform metrics)
• Infrastructure and storage

These costs are incurred by Muse regardless of account performance and cannot be recovered.

B. Cost Calculation & Deduction Methodology

4.1 API Credit Tracking:

• Muse automatically tracks every API call, video analysis, and script generation tied to your account
• Each action consumes credits with a corresponding wholesale API cost
• Your Muse dashboard displays “Credits Used” throughout the 90-day period

4.2 Wholesale Cost Rate:

• Video Analysis (per video): ~₹15 ($0.18 USD) per frame-by-frame analysis
• Script Generation (per generation): ~₹1 ($0.01 USD) per script output
• Engagement Metrics Scan: ~₹2 ($0.025 USD) per social media audit
• Rates are wholesale third-party costs and subject to change quarterly

4.3 Refund Calculation Example (India):

Subscription fees paid (90 days):           ₹399 × 3 months = ₹1,197
Less: API costs consumed
  - 24 video analyses @ ₹15 ea.            = ₹360
  - 48 script generations @ ₹1 ea.         = ₹48
  - 12 engagement metric scans @ ₹2 ea.    = ₹24
Total API deductions:                       ₹432

Refund amount:                              ₹1,197 - ₹432 = ₹765

4.4 Refund Calculation Example (US):

Subscription fees paid (90 days):           $44 × 3 months = $132
Less: API costs consumed
  - 24 video analyses @ $0.18 ea.          = $4.32
  - 48 script generations @ $0.01 ea.      = $0.48
  - 12 engagement metric scans @ $0.025 ea.= $0.30
Total API deductions:                       $5.10

Refund amount:                              $132 - $5.10 = $126.90

C. What Is NOT Refunded

• Unused credits: Credits you did not consume are forfeited
• Platform fees: Stripe or Dodo Payments merchant fees (2-4%) are non-refundable
• Taxes: Applicable VAT, GST, or sales tax paid are non-refundable per payment processor policy

D. API Cost Transparency

• You can view your API usage history in Settings > Billing > API Cost Breakdown
• Historical API costs are itemized by type (video analysis, scripts, metric scans)
• Disputes over API costs can be appealed within 7 days of refund denial

5. Claim Submission & Verification Process

A. Claim Submission Window

• Claims must be submitted between Day 91 and Day 100 following your initial subscription sign-up date
• Claims submitted outside this 10-day window are not eligible for refund
• We recommend submitting by Day 95 to allow time for verification

Example: If you subscribed on August 5, your claim window is September 4 to September 14.

B. How to Submit a Claim

Email: support@justmuse.app

Subject Line: 90-Day Growth Guarantee Claim - [Your Instagram Handle]

Required Documentation (all items):

1. Account Information:

• Your Muse account email
• Connected Instagram/social media handle (@username)
• Subscription start date (e.g., “Subscribed August 5, 2026”)

2. Baseline & Final Metrics (PDF or Screenshots):

• Day 1 Baseline: Screenshot from your platform's native analytics showing Day 1 metrics (followers, avg. views, reach, engagement)
• Day 90 Final: Screenshot from the same analytics tool showing Day 90 metrics
• Both screenshots must be clearly timestamped by the platform
• Screenshots must be unedited (no cropping or highlighting of specific data)
• Export PDFs from Instagram Insights/Creator Studio preferred (official timestamps)

3. Video Evidence & Implementation:

• Links to 24+ published videos created during the 90-day period using Muse recommendations
• Screenshots of Muse analysis for at least 5 representative videos showing:
  • Frame-by-frame breakdown or retention chart
  • Muse's specific recommendations (hooks, pacing, structure)
  • Proof that recommendations were implemented in the final video
• If fewer than 5 analysis screenshots, provide a written statement of why

4. Proof of Product Usage:

• Screenshot of Muse account dashboard showing your total usage stats:
  • Total video analyses run (24+)
  • Total scripts/hooks generated
  • Account creation date
• If Muse account dashboard doesn't display total usage, provide a CSV export of your API usage history (Settings > Account > Export Usage Data)

5. Compliance Declaration:

• Written statement confirming:
  • “I certify that I published at least 24 original videos during the 90-day period”
  • “I certify that I implemented at least 80% of Muse's recommendations”
  • “I certify that my account has not been suspended or restricted”
  • “I certify that I have complied with the platform's community guidelines”
• Sign your name and date

C. Acceptable File Formats

• Screenshots: PNG, JPG, PDF (max 10MB each)
• Exports: PDF, CSV, Excel
• Videos: Links to public platform posts (no video file uploads needed)
• Total submission size: Max 50MB

Do NOT submit:

• Edited or cropped screenshots
• Blurred or watermarked images
• Third-party analytics screenshots (not official)
• Incomplete documentation

D. Verification Process & Timeline

Stage 1: Initial Review (24-48 hours)

• Muse acknowledges receipt of your claim
• Verifies all documentation is complete and acceptable
• Contacts you if documentation is missing or unclear

Stage 2: Metrics Verification (3-5 business days)

• Muse queries official platform APIs to independently verify your metrics
• Compares your submitted data against our server records
• Confirms video publication dates and Muse analysis timestamps
• Validates that analysis occurred before video publication

Stage 3: Usage Verification (2-3 business days)

• Muse reviews your Muse account usage history
• Confirms 24+ video analyses completed
• Validates recommendation implementation (reviews sample videos)
• Confirms compliance with Muse ToS during the 90-day period

Stage 4: Decision & Communication (1-2 business days)

• If approved: Refund is authorized and processed
• If denied: Detailed explanation provided with specific reason(s)
• If unclear: Notify the user and provide opportunity for counter-notification
• Total timeline: 5-10 business days from initial submission to final decision

E. Communication During Verification

• Muse may request additional documentation via email
• You have 3 business days to provide clarifications or additional evidence
• Failure to respond in time may result in claim denial
• All communications should reference your claim reference number

6. Refund Processing & Payment Method

A. Approved Refund Processing

If your claim is approved:

1. Merchant of Record Processing:

• US/International: Stripe processes the refund to your original payment method within 5-7 business days
• India: Dodo Payments processes the refund within 7-10 business days

2. Refund Notification:

• You receive an email confirmation from support@justmuse.app with:
  • Refund amount (after API cost deductions)
  • Refund reference number
  • Expected payment date
  • Your original payment method

3. Bank Processing:

• Once Stripe/Dodo initiates the refund, your bank takes 5-10 additional business days to credit your account
• Refund appears as a credit on your original payment method (credit card, debit card, or UPI account)

B. Refund Limitations

• Original payment method only: Refunds are issued to the card/account used for the original purchase
• No alternative payment methods: We cannot issue refunds via PayPal, bank transfer, or other methods
• No credit balance: Refunds are not issued as Muse credits; full refund is to your original payment source
• Forfeited plan features: After refund approval, your Pro Plan access is immediately revoked; remaining credits are forfeited

C. Tax Implications

• Refunds do not reverse any applicable taxes (VAT, GST, sales tax) already paid
• Tax treatment is per your local jurisdiction and payment processor's policy
• Muse does not provide tax advice; consult a tax professional if needed

D. Subscription Cancellation

• Upon approved refund, your Pro Plan subscription is automatically cancelled effective immediately
• You retain access to your Muse account (free tier) but lose Pro features
• You may resubscribe to Pro at any time; the 90-day guarantee resets

7. Refund Denial & Appeal Process

A. Common Reasons for Refund Denial

Refunds are typically denied if:

• Documentation Missing: Required screenshots, analytics, or video links not provided
• Incomplete Requirement: Fewer than 24 videos published or fewer than 80% implement Muse recommendations
• Growth Achieved: Any metric shows positive growth (>0%)
• Account Suspended: Platform suspended or restricted your account during the period
• Non-Compliance: Violated Muse ToS or platform community guidelines
• Baseline Not Established: Account was not connected on Day 1
• Submitted Outside Window: Claim submitted after Day 100
• Payment Issues: Pro Plan had payment failures or was downgraded mid-period
• Data Mismatch: Your submitted metrics don't match official platform data

B. Appeal Process

If your refund is denied, you may appeal within 7 calendar days of the denial notice:

Email: support@justmuse.app

Subject Line: Appeal: 90-Day Growth Guarantee Refund Denial - [Reference Number]

Appeal Must Include:

• Your original claim reference number
• Detailed explanation of why you believe the denial was in error
• Additional evidence or documentation supporting your claim
• Specific metric(s) you believe were calculated incorrectly

Appeal Processing:

• Appeals are reviewed by Muse's Finance & Legal team (not the original reviewer)
• Decision provided within 5 business days
• Appeal decisions are final; no further appeals allowed

C. Disputes Over API Cost Calculation

If you dispute the API cost deduction amount:

1. Request Itemized Breakdown: Email support@justmuse.app with “API Cost Dispute” in subject line
2. Review Our Calculation: Muse provides an itemized bill showing each API call and its cost
3. Submit Disagreement: If you still disagree, provide your reasoning within 7 days
4. Arbitration: Per our Master Terms of Service, disputes are resolved through binding arbitration (Section 6)

8. Exclusions & Limitations

A. Guarantee Does NOT Apply If:

8.1 Your Account Status:

• Your social media account is suspended, banned, or restricted by the platform
• You lose or are removed from monetization/creator program status
• Your account engagement is identified as artificial (bot comments, purchased followers, engagement pods)
• You change your primary content niche or take an extended break (14+ days) during the 90-day period

8.2 Your Usage of Muse:

• You publish videos without using Muse analysis or recommendations
• You use Muse for less than 80% of published videos
• You publish fewer than 24 videos during the 90-day period
• You downgrade or cancel your Pro Plan mid-period
• You disconnect your social media account from Muse mid-period

8.3 External Factors:

• The social platform makes major algorithm changes, feature deprecations, or policy updates
• The social platform removes, demonetizes, or restricts your content category
• Platform-wide outages or service disruptions affect analytics or content distribution
• You experience account hacking, unauthorized access, or credential compromise
• You delete, archive, or make private your published videos during the 90-day measurement period

8.4 Timing Issues:

• You submit a claim outside the Day 91 to Day 100 window
• Your baseline metrics were not captured on Day 1
• You request measurement in a different time zone than your account's platform default

B. Natural Growth Variability

This guarantee does not account for:

• The inherent randomness and variability of social media algorithms
• Seasonal trends or content calendar cycles
• Audience saturation in your niche
• Competitive factors or market changes
• Your own content quality, thumbnail design, or caption optimization (outside Muse's direct influence)

Muse provides AI recommendations; final content quality and success depend on your execution, creativity, and audience alignment.

9. Anti-Abuse & Fair Use Terms

A. Prohibited Behavior

To maintain program integrity, you may not:

• Manipulate Engagement: Use bot comments, purchased followers, engagement pods, or follow/unfollow automation
• Spam or Mislead: Publish spam, clickbait, misleading thumbnails, or misleading descriptions
• Violate Platform ToS: Violate Instagram, YouTube, Threads, or TikTok community guidelines
• Gaming the System: Create multiple accounts to trigger multiple guarantees, deliberately underperform to trigger refunds, or coordinate refund claims with other users
• Resell Access: Share Pro Plan access with others or use account-sharing services

Consequence: Accounts engaging in prohibited behavior are ineligible for any guarantee, and Muse reserves the right to deny the refund claim, terminate your account without refund, and report violations to the social platform.

B. Muse's Right to Investigate

Muse may investigate suspicious accounts or claims, including:

• Auditing your video performance history
• Reviewing your Muse usage patterns
• Comparing your metrics against platform-published data
• Interviewing you about your content strategy

10. Special Cases & Exceptions

A. New Accounts (< 30 Days History)

If your connected social account is less than 30 days old at the time of Pro subscription:

• A separate baseline is established on Day 1 of your Muse subscription
• Growth is measured only from that Day 1 point forward
• You must still publish 24+ videos and meet all other requirements
• Guarantee terms remain the same

B. Account Recovery or Reactivation

If you had a social account that was suspended or banned:

• Option 1: The original guarantee is voided; you must start a new 90-day period on a new account
• Option 2: If your account is restored by the platform, you may request a grace period extension (contact support@justmuse.app)

C. Multi-Platform Creators

If you manage multiple connected platforms (Instagram, YouTube, Threads):

• You designate one primary platform for measurement at sign-up
• Growth is measured on that platform only
• If your primary platform account is suspended, you may elect a secondary platform (with adjusted baseline)
• Secondary platform must be connected by Day 30 to qualify

11. Intellectual Property & Content Ownership

A. Your Content Rights

• You retain 100% ownership of your published videos
• All scripts, hooks, and captions generated by Muse for your account are yours to publish and monetize
• Muse does not claim ownership of your content

B. Muse's Analysis Rights

• Muse retains the right to use anonymized performance data (e.g., “80% of Muse users who implemented recommendations increased views by 15%”) for marketing and product improvement
• Individual creator identities and specific metrics are never shared publicly without permission

12. Frequently Asked Questions

13. Legal Disclaimers

A. No Guarantee of Specific Results

This guarantee applies only to the specific metrics defined in Section 3. Muse does not guarantee:

• Viral performance or algorithmic promotion
• Monetization eligibility or revenue generation
• Professional content quality or production value
• Audience fit or niche relevance

Success on social media depends on many factors beyond Muse's control, including algorithm changes, audience preferences, content originality, and market trends.

B. Limitation of Remedies

Your sole and exclusive remedy under this guarantee is a refund of Pro Plan fees (minus API costs). You waive the right to:

• Sue Muse for damages
• Claim compensation for lost income or lost opportunities
• Pursue class-action litigation

C. Governing Law & Arbitration

This guarantee is governed by and construed in accordance with the laws of Delaware, United States. Any disputes arising from this guarantee are resolved through binding individual arbitration per our Master Terms of Service (Section 6).

14. Updates to This Guarantee

Muse may update this 90-Day Growth Guarantee Policy:

• Prospectively: Changes apply to new subscriptions only; current 90-day periods retain old terms
• Notice: Major changes communicated via email to active Pro Plan users at least 30 days before effective date
• Retroactive Changes (rare): Muse may apply new terms retroactively only if they benefit the user (e.g., lower API deduction rates)

15. Contact & Support

For questions about the 90-Day Growth Guarantee or to submit a claim:

• Email: support@justmuse.app
• Subject Line: “90-Day Growth Guarantee” + [Question / Claim]
• Response Time: 24-48 hours for acknowledgment; 5-10 business days for full resolution
• Website: https://justmuse.app/guarantee